IM Not Scared free essay sample

In contrast with his companions Michele uncovers a degree of development that his companions don't have. He protects Barbara before Skull can disgustingly abuse her. Barbara is continually bothered for being the main young lady in the ‘gang’. Not even Michele could understand ‘how she put up’ with them, accepting it was the ‘fear of being left alone’. Barbara just as Michele, is too blameless to even consider distinguishing the best for their own prosperity. Michele has ethics and naturally realized that ‘there was something dirty’ with Barbara’s discipline. Not at all like Michele, Skull has no regret. Skull has the dauntlessness to manhandle individuals as he wants. Michele doesn't draw in is abusing others, in truth he gets the levelheaded thinking of an informed grown-up. The most basic case where Michele communicates development is the point at which he finds Filippo. At first Michele acts infantile announcing Filippo as his, clearly affected by Skull’s imperfect and egotistical rationale ‘finders keepers’. Since Skull undermined her by saying, â€Å"Either show us your tits or get lost. † This is a case of Skulls being merciless and egotistical. Another character that shows this is Pino, Michele’s father. A period in the novel when he is barbarous is the point at which all the grown-ups in the town who were behind Filipo’s grabbing where attempting to work out who was going to shoot and murder Filipo. At that point Pino says, â€Å"Let’s play a game. Do you realize the officers draw? † This is the place Pino loses the game and is the one going to slaughter Filipo. Niccolo Ammaniti’s tale I’m not frightened, shows the crowd about the life of a little youngster who needs to manage issues that a typical multi year old kid ought to never need to manage. He is to defeated a wide range of difficulties found inside a dim mystery in a gap. All through the story Michele Amitrano ventures from adolescence into a development past his years. This is shown when he rises up to help what he puts stock in. Furthermore Michele understands that the grown-ups around him are equipped for brutal savagery. All through the story Michele is fit for facing his feelings of trepidation so as to help what he has faith in. In the novel I’m Not Scared by Niccolo Ammaniti, there are a few characters that are pitiless and narrow minded. Skull is a superb case of this since when he arranges Barbra to unfasten her shirt and give her bosoms. Since Skull compromised her by saying, â€Å"Either show us your tits or get lost. † This is a case of Skulls being unfeeling and childish. Another character that shows this is Pino, Michele’s father. A period in the novel when he is unfeeling is the point at which all the grown-ups in the town who were behind Filipo’s seizing where attempting to work out who was going to shoot and slaughter Filipo. At that point Pino says, â€Å"Let’s play a game. Do you realize the troopers draw? † This is the place Pino loses the game and is the one going to slaughter Filipo. Pino â€good spares Michele Bad was happy to abuse and shoot a youngster. In the novel I’m Not Scared, there are a few characters that are coldblooded and egotistical. Michele is a genuine case of a character being childish, however he additionally gives sympathy and grace towards the kid in the opening, Filipo. A case of this is the point at which he guarantees Filipo that he would come back to him and this is the point at which he says, â€Å"I’ve come, I stayed faithful to my obligation. † This is truly indicating the crowd what sort of individual Michele truly is as he has gambled being seen by the individuals that captured Filipo. Michele’s childishness is clear when

My business review of paultons park limited Assignment

My business survey of paultons park restricted - Assignment Example Moreover, the administration should survey their money related records with when arranging since the business is described by a move sought after at the commercial center, consequently the requirement for appropriate administration as it has been the situation for a considerable length of time (Needles, Powers and Crosson, 2010, p. 1304). For example in England, Paultons Park Limited is adding to the development of the economy regardless of the troubles in dealing with their tasks. During unusual occasions, the administration is required to devise methods for supporting the travel industry exercises to guarantee that the adjustment in the commercial center doesn't prompt misfortunes in the travel industry organizations (Futrell, 2004). The measures can incorporate, getting ready for the lodging of stroll in visitor in situations where request outperforms the gracefully, planning for the requirements of the customers and the workers of the recreation center, and finally, authorizing a pproaches that will encourage income ages. In Europe, a dominant part of vacationer lean toward going to topical parks and this is one region in which Paultons has gained by; for example, the companies has structured parks to cook for the necessities of customers from various locales of the world (Yi-De, 2008,p 2). Moreover, the organization has isolated its exercises into amusement, instructive and refreshments administrations with diversion exercises highlighting as the most favored projects by customers (PR Newswire 2007). In planning their projects, Paultons should devise approaches to expand its income since rivalry is adding to the decrease in income at the organization. In 2008, the administration saw a decrease in income and this was because of the vicious rivalry from providers of cordiality administrations. The contenders of the organization are Disney, SeaWorld Parks and Clementon. The organizations offer administrations like Paultons Park’ administrations; be that as it may, there are contrasts in the way in which SeaWorld and Disney alters their administrations to visitor. Instances of administrations that Paultons Park tweaks incorporate amusement administrations, providing suppers together and banqueting (Sehlinger, Testa and Bleiberg, 2011, p. 180). From a money related point of view, rivalry is representing a test to Planktons Park constrained, and thus, rivalry is driving the administration to devise implies for managing the vicious rivalry and one of the proposals is the utilization of current offices at the recreation center. For this situation, Paultons Park restricted will put resources into PC programs that will help the administration in making arrangements for the requirements of the organization. An instructions on non-money related highlights of your chose firm The organization takes part in corporate social duty capacities, for example, building shops and opening cafés to serve people in general. The administration does this with the target of reinforcing Paultons Park brand name (Nikolai, Bazley and Jones, 2010, p. 276). Middle of the road bookkeeping. Australia, South-Western/Cengage Learning. Thus, the organization has gained notoriety for offering quality administrations to customers at moderate expenses. Moreover, the recreation center takes part in preservation exercises, for example, keeping up open offices like schools and this has built up the notoriety of the organization as being dependable in their obligations. The organization offers workers rewards of their salary and furthermore, representatives without rewards

How to Pay for College A Complete Guide

How to Pay for College A Complete Guide The cost of attending college can be daunting. You may wonder how you’re going to pay for your education, or evenif it’s worth it. If these thoughts are running through your head right now, we’re here to help. Let’s take a look at the ways you can make college more affordable. Financial Aid The first and most important step toward paying for college is applying for financial aid. If you take just one thing away from this post, here it is:apply for financial aid. What is financial aid? Financial aid is assistance given to you to help you pay for your educational expenses. It can come from many sources, including the U.S. federal government, your state government, and your college. It can also come in many forms, including grants, scholarships, loans, and employment (more on these later). Should I apply for financial aid? Yes, assuming youre a U.S. citizen or U.S. permanent resident. If you need any help whatsoever paying for college, this is the best way to get it. Even if you don’t end up qualifying for need-based aid (aid that goes to students with the most need), you’ll still be considered for non-need-based scholarships, loans, and employment opportunities. Plus, federal student loans (loans from the government) are often more advantageous than the ones you’d receive from private sources like banks. A Game-Changing Scholarship Read how financial aid helped one Illinois student achieve her dream of attending college and all of the opportunities it’s afforded her since. How do I apply for financial aid? You can apply for financial aid by filling out and submitting the  Free Application for Federal Student Aid, or FAFSA. Colleges will use the information you provide on your FAFSA to calculate your financial need and offer you any awards. (Pro tip: If youre an Illinois resident who isnt otherwise eligible for federal financial aid, you can instead submit the Alternative Application for Illinois Financial Aid.) You’re able to submit the FAFSA starting on October 1 your senior year. Financial aid funding is limited, so the earlier you submit the FAFSA, the better. Be sure to give yourself time to fill it out. It can take awhile! If you have questions as you work,FAFSAs instructions are a good place to start. If youre from the state of Illinois, the Illinois Student Assistance Commission (ISAC) and Ladder Up also provide many free resources to help, including workshops. Note that applying for financial aid isnt a one-time thing. Because your eligibility may change from year to year, youll need to submit the FAFSA each year youre in school. Illinois Commitment One of our newest aid programs,Illinois Commitment, provides free tuition for in-state students with a total family income of $67,100 or under. To be eligible for it and other need-based Illinois scholarships, be sure to submit your FAFSA! What kind of aid will I receive? Each of the colleges you’re admitted into will notify you regarding any aid you’ve received. Following are the kinds of aid you may see in that notification. Grants Grants are awards based on your financial need. They don’t have to be repaid. Scholarships Scholarships are awards based on specific factors like your academic achievement, talent, athletic ability, leadership, geographic location, field of study, or financial need. They don’t have to be repaid. Loans Loans are funds you can borrow to help pay for your educational expenses. They may be offered to both you and your parents. They must be repaid later on, usually with interest. Employment Finally, you may be offered employment opportunities. You can choose to put what you earn toward your education. Estimating Your Aid You likely don’t want to wait until after you’ve been admitted into a college to know how much aid to expect, and we don’t blame you! To give yourself and your family some idea in the meantime, most colleges, including Illinois, offer free estimation tools. Go ahead andcheck out our net price calculator. Scholarships You don’t have to rely only on scholarships available to you through the FAFSA. Many others exist out there, including from your college and private sources. It’s just a matter of finding themâ€"and then applying! Start by talking to your high school counselor. They’re likely to know about any local scholarships (and perhaps others) for which you may be eligible. You should also check with the businesses in your area, including your employer or your parents’ employers. Other sources include financial institutions, educational organizations, civic groups, faith-based organizations, and the government. We suggest starting your search your junior year. Make a list of all of the scholarships you’re eligible for, including deadlines. Don’t just go after the largest scholarships you find; apply to everything you can! Every little bit helps, and, when combined, all those small scholarships can add up to big savings. Scholarship Suggestions Our Office of Student Financial Aid has compileda list of scholarships for students, as well as places you can look for others. Loans You can also pay for college through loans. When you take out a loan, this means you’re borrowing money and it must be slowly paid back laterâ€"typically beginning six months after you graduate. As we mentioned earlier, you’re eligible for federal student loans if you fill out the FAFSA. You can also apply for student loans through private sources. Community College If the cost to attend a four-year college still isn’t feasible for you,community college can be a great way to save money. You can spend two years at a community college to receive your associate’s degree and then head over to another school to earn your bachelor’s degree. Pathway Programs Illinois offers some greatPathway programs for students interesting in taking a nontraditional route to college (and saving money along the way). We hope you find this information useful as you consider how you’ll pay for your college education. If you have questions as you continue to navigate the process, contact the financial aid offices of the schools you’re interested in (ours is theOffice of Student Financial Aid). They’re experts on the subject and are more than happy to help! college college prep resources cost planning Illinois Admissions We're here for you as you prepare for college. Whether you're looking for guidance on the college search process or have questions about Illinois, we hope our blogs will help!

The Invention of Fire Sprinkler Systems

The world’s first sprinkler system was installed in the Theatre Royal, Drury Lane in the United Kingdom in 1812. The systems consisted of a cylindrical airtight reservoir of 400 hogsheads (95,000 liters) fed by a 10in (250mm) water main which branched to all parts of the theatre. A series of smaller pipes fed from the distribution pipe were pierced with a series of 1/2 (15mm) holes which poured water in the event of a fire. Perforated Pipe Sprinkler Systems From 1852 to 1885, perforated pipe systems were used in textile mills throughout New England as a means of fire protection. However, they were not automatic systems, they did not turn on by themselves. Inventors first began experimenting with automatic sprinklers around 1860. The first automatic sprinkler system was patented by Philip W. Pratt of Abington, Massachusetts in 1872. Automatic Sprinkler Systems Henry S. Parmalee of New Haven, Connecticut, is considered the inventor of the first practical automatic sprinkler head. Parmalee improved upon the Pratt patent and created a better sprinkler system. In 1874, he installed his fire sprinkler system into the piano factory that he owned. In an automatic sprinkler system, a sprinkler head will spray water into the room if sufficient heat reaches the bulb and causes it to shatter. Sprinkler heads operate individually. Sprinklers in Commercial Buildings Until the 1940s, sprinklers were installed almost exclusively for the protection of commercial buildings, whose owners were generally able to recoup their expenses with savings in insurance costs. Over the years, fire sprinklers have become mandatory safety equipment  and are required by building codes to be placed in hospitals, schools, hotels and other public buildings. Sprinkler Systems Are Mandatory—But Not Everywhere ​In the United States, sprinklers are required in all new high-rise and underground buildings generally 75 feet above or below fire department access, where the ability of firefighters to provide adequate hose streams to fires is limited. Fire sprinklers are also  mandatory safety equipment North America in certain types of buildings, including, but not limited to newly constructed hospitals, schools, hotels and other public buildings, subject to the local building codes and enforcement. However, outside of the US and Canada, sprinklers are not always mandated by building codes for normal hazard buildings  which do not have large numbers of occupants (e.g. factories, process lines, retail outlets, petrol stations, etc).

The Various Forms of Service Marketing - Free Essay Example

Sample details Pages: 9 Words: 2782 Downloads: 7 Date added: 2017/06/26 Category Marketing Essay Type Research paper Did you like this example? Introduction A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product (Kotler, 2000, p. 200). Don’t waste time! Our writers will create an original "The Various Forms of Service Marketing" essay for you Create order Furthermore, service marketing can be defined as the marketing of activities and processes rather than objects (Solomon, et al., 1985, p. 106). As services are mainly intangible products, they face a host of services marketing problems that are not always adequately solved by traditional goods-related marketing solutions (Hoffman Bateson, 2010, p. 5). Service quality is a measure of how well the service level delivered matches customer expectations. Delivering quality service means conforming to customer expectations on a consistent basis (Parasuraman, et al., 1985, p. 42). Due to these problems, there are a variety of new conceptual frameworks to monitor service quality. Some of these methods are completely new creations, whereas other good-based frameworks were merely extended to be applicable towards service quality. This report will explore several service marketing and quality frameworks, including; service marketing mix (7Ps), SERVQUAL the services marketing triangle and service dominant logic. These different methods of measuring service marketing and quality will be critically evaluated using a variety of academic theory. 7Ps and Service Marketing Mix The 7Ps and service marketing mix is a great framework used to analyse the performance of service marketing and the quality that a company has to offer. The service marketing mix used to consist of the 4Ps (Gronroos, 1994). These were (Booms Bitner, 1981): Product: Quality, brand name, service line, warranty, capabilities, facilitating goods, tangible clues, price, personnel, physical environment and process of service delivery. Price: Level, discounts and allowances, payment terms, customers own perceived value, quality/price interaction and differentiation. Place: Location, accessibility, distribution channels and distribution coverage. Promotion: Advertisements, personal selling, sales promotion, publicity, personnel, physical environment, facilitating goods, tangible clues and process of service delivery. However, this was later expanded on to form the 7Ps. This is because there was a higher degree of interdependence between buyers and sellers, meaning the marketing mix had to take into account buyer-seller relationships (Webster, 1984). The three extra factors to conclude the service marketing mix are (Booms Bitner, 1981): Participants: Personnel training, discretion, commitment, incentives, appearance, interpersonal behaviour, attitudes and customer behaviour/degree of involvement. Process: Policies, procedures, mechanisation, employee discretion, customer involvement, customer direction and flow of activities. Physical Evidence: Environment, furnishings, colour, layout, noise level, facilitating goods and tangible clues. The addition of these extra three factors helped make the 7Ps a much more comprehensive framework for service marketing. Furthermore, it offers a broader perspective of service marketing, with more refined results. However, all frameworks come with some weaknesses, and the service marketing mix can sometimes be too complicated to companies or marketers. Furthermore, some academics will suggest that the extra elements can already be covered by the 4Ps, thus making them redundant, and also that it is hard to control and monitor the additional elements (Rafiq Ahmed, 1995). The original four factors of the marketing mix are widely known and used throughout all facets of marketing, but the modern additions give a new flavour to service marketing. This pays particular attention to participantsà ¢Ã¢â€š ¬Ã¢â€ž ¢ as it includes all employees and consumers that have an effect on service quality. However, processes and physical environment still have a big influence, as they monitor the environment and the ways in which an employee or company deliver service. Service Dominant Logic Service dominant (S-D) logic superordinateà ¢Ã¢â€š ¬Ã¢â€ž ¢s service (the process of providing benefit) to products (units of output that are sometimes used in the process) (Lusch, et al., 2007, p. 6). Furthermore, service dominant logic is thought to be grounded by nine fundamental factors. Figure 1 (Vargo Lusch, 2006) The presiding view of S-D logic is that customers should be viewed as an operate resource, which is a resource that can act with other resources, thus co-creating value (Lusch, et al., 2007, p. 6). Furthermore, collaboration between the organisation and their consumers allows for a strong bond to form between S-D logic and the 7Ps. S-D logic was formed to recognise the importance of service marketing, and lay a new foundation over the outdated goods-dominated logic. With value being created in new ways, and consumers valuing the service encounter, organisations must create value for their services. Furthermore, there is no goods vs services in S-D lo gic, as it recognises goods as an applianceà ¢Ã¢â€š ¬Ã¢â€ž ¢ used in the service encounter (Lusch Vargo, 2006). Although S-D logic provides many benefits for an organisation, there have been a variety of academics that criticise the approach. The majority of scholars (Groonos, 2006; Achrol Kotler, 2006) point out that interaction and networks play a more imperative role in value creation, something that S-D logic does not take into account. However, Lusch Vargo (2006) insist that S-D logic does take into account interaction and networks, as it believe value creation is the process of integrating and transforming resources which implies interaction between networks. SERVQUAL SERVQUAL is a service quality framework developed to measure the scale of quality provided by a service a company has to offer. It was composed by Parasuraman, Zeithaml Berry through a series of publications in the 1980s and early 1990s (Buttle, 1995). Its aim was to compare customerà ¢Ã¢â€š ¬Ã¢â€ž ¢s perceptions with their expectations of a service. It its original formulation, SERVQUAL was composed of ten factors for analysing service quality. These were; reliability, responsiveness, competence, access, courtesy, communication, credibility, security, understanding and tangibles (Parasuraman, et al., 1985). However, they collapsed these components into five main factors, which would constitute the modern understanding of SERVQUAL or RATER. These factors are (Iwaardan, et al., 2003): Reliability: Doing what is promised and doing it at the right time. Assurance: One of the most significant factors of assurance, is a company that has the required knowledge to answer questions. Tangibles: Up to date equipment, physical facilities and materials are visually appealing. Empathy: A companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s communication with consumers, usually in the form of human interactions. Giving care to each individually personally. Responsiveness: Most significant part of responsiveness is giving a prompt service. There have been many criticisms about the long-term stability of the results that SERVQUAL can provide (Lam Woo, 1997; Crosby LeMay, 1998). This is in special attention to the applicability of all of the five factors mentioned above. Furthermore, Cronin Taylor (1994) argue that service quality should not be strictly categorised into five different factors, but should be measured using whatever means are applicable to the situation. On top of this, Buttle (1995, p. 10) states that SERVQUAL has been subjected to a number of theoretical and operational criticisms. These are; Theoretical: SERVQUAL is based on a disconfirmation paradigm, and not an attitudinal paradigm. Little evidence that consumers assess service quality using the five factors. Focus heavily on the process of service quality, and not the outcomes Operational: Consumers generally use standards instead of expectations to measure service quality. The five factors cannot cover the variability of service quality. Consumer quality perceptions are very versatile, and can change quickly. Although SERVQUAL does have several criticisms, it also has many practical applications. Wisniewski (2001) outlines some of the applications where SERVQUAL can be used. Understanding current service quality is the predominant use of SERVQUAL. This is because it allows managers to assess the current service, and monitor any gaps that exist. SERVQUAL can also highlight how different consumers perceive quality for the different services a company has to offer. Overall, it is a comprehensive framework that helps a company analyse the gap in service quality, and can help a manager decide on appropriate strategies to increase service quality. Furthermore, SERVQUAL supplements the 7Ps service marketing mix well. This is because it allows the company to gather data from consumers, which they can tailor specifically to one of more of the 7Ps. Measuring the 7Ps through a SERVQUAL framework will allow a company to monitor where they are offering positive service quality, and where their se rvice quality is lacking. Services Marketing Triangle Similarly to the services marketing mix, the services marketing triangle was created to handle the complexity that service marketers face when dealing with intangible products. The service marketing triangle highlights three key players, these are (Groonos, 1996); Firm: The management of a company, including full-time marketers and sales personnel. This is enabled through continuous development and internal marketing with their employees. Employees: This includes anyone that is working within close contact of the consumer. They play an integral role within the interactive marketing of service marketing. Customers: Anyone that purchases the service of a company. They are also heavily exposed to the external marketing of a firm. For marketing to be successful, a marketer should ensure that there is positive interaction between these three players. Furthermore, for this success to be accomplished, three types of marketing must be conducted. These are (Strydom, 2005); External Marketing à ¢Ã¢â€š ¬Ã¢â‚¬Å" Making Promises: Involves communication by a company towards their consumer. This form of communication allows the company to offer their services, and set the expectation of service quality that the client can expect. In service marketing this pays particular attention to physical evidence, such as the appearance of the place of business or appearance of staff. Interactive Marketing à ¢Ã¢â€š ¬Ã¢â‚¬Å" Keeping Promises: Interactive marketing is revolved around the communication that occurs between the client and the service delivery personnel. This is one of the most important parts of successfully utilising the services marketing triangle, as it is the only time that the client will have face-to-face experience with the company, via the providers. Internal Marketing à ¢Ã¢â€š ¬Ã¢â‚¬Å" Enabling Promises: A more modern addition to the services marketing triangle, internal marketing centres on training employees to the highest standards so they can deliver exceptional service. Without internal marketing, there is a high chance that the client will receive sub-standard service. For the service marketing triangle to be implemented successfully, all departments of a company must work together to deliver the highest quality of service that is possible. All members of an organisation must be conscious of their role in delivering service quality, and understand what their marketing function is. (Alvesson, 1995). Furthermore, the advancements in technology are having a huge impact on service quality and marketing frameworks. This is because the changes in technology are allowing companies to communicate with customers in a non-physical environment, such as through the internet. This is transforming the services marketing triangle into a services marketing pyramid, as all three factors can be bought together through the clever use of technology (Zeithaml Bitner, 2000). One of the most significant downfalls to the service marketing triangle is that firms often do not implement it as a triangle. Instead they will focus on one point of the triangle, and negl ect the others. This is particularly true to internal marketing, as many organisations believe that if employees are treating correctly, then it will naturally pass through into the external environment (Li, 2010). However, the fact that all three points are woven together, and influence by each other, does present opportunitiesà ¢Ã¢â€š ¬Ã¢â€ž ¢ for organisations to conduct their marketing efficiently and at a cheap cost (Eric, 2014). Another criticism of the service marketing triangle is that it takes into account to many marketing activities. Marketing is used merely as a tool to coerce a consumer to purchase a good or service (Kotler Armstrong, 2010), and an organisation shouldnà ¢Ã¢â€š ¬Ã¢â€ž ¢t have to focus on all three aspects of triangle. As service quality is impacted by each individual point of the triangle, an organisation could, theoretically, only focus on one point (Yadav Dabhade, 2013; Lings Greenley, 2009). However, as previously mentioned, this can have unin tended impacts on other facets of the triangle, meaning that an organisation should strive to monitor and implement all three points of the triangle, instead of focusing on only one. Conclusion It becomes quickly apparent that service marketing is an imperative factor for a company to conduct proficiently. This is because service marketing has positive links with service quality and customer satisfaction, which in turn has strong ties to a companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s overall financial performance. Conducting negative service marketing can result in a consumer experiencing negative service quality, and thus taking their business elsewhere and potentially spreading bad press. Furthermore, because of the significance that service marketing and service quality has on a company, there have been a variety of frameworks that have been developed. The most proficient for service marketing is the 7Ps, whereas SERVQUAL is a great framework for service quality. However, the services marketing triangle somewhat combines these two factors into a comprehensive framework that outlines both service marketing (internal, external and interactive) and mediums through which service quality can be delivered (firm, employees, customers). The services marketing triangle is become the modern approach to service quality and marketing, especially as it is not including the advancements in technology. This further highlights the importance of service marketing and quality, as a variety of academics are consistently improving upon existing frameworks, so that companies can deliver the greatest amount of service quality through success service marketing. Bibliography Achrol, R. S. Kotler, P., 2006. The Service-Dominant Logic for Marketing: A Critique. In: The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. New York: ME Sharpe, pp. 320-333. Alvesson, M., 1995. Management of Knowledge-Intensive Companies. New York: Walter de Gruyter. Booms, B. H. Bitner, M. J., 1981. Marketing strategies and organization structures for service firms. In: Marketing of Services. Chicago: American Marketing Association, pp. 47-51. Buttle, F., 1995. SERVQUAL: review, critique, research agenda. European Journal of Marketing, 30(1), pp. 8-32. Cronin, J. J. Taylor, S. A., 1994. SERVPERF versus SERVQUAL: reconciling performance based and perceptions-minus expectations measurement of service quality. Journal of Marketing, 58(January), pp. 125-131. Crosby, L. LeMay, S. A., 1998. Empirical determination of shipper requirements for motor carrier services: SERVQUAL, direct questioning, and policy-capturing methods. Journal of Business L ogistics, 19(1), pp. 139-153. Eric, B., 2014. The effects of the three sides of the service triangle model on customer retention in the financial service sector of Ghana. International Journal of Business , 4(4), pp. 123-136. Gronroos, C., 1994. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing. Management Decision, 32(2), pp. 4-20. Groonos, C., 1996. Relationship Marketing Logic. Asia-Australia Marketing Journal, 4(1), pp. 7-18. Groonos, C., 2006. What Can a Service Logic Offer Marketing Theory?. In: The Service-Dominant Logic of Marketing: Dialog, Debate and Directions. New York: ME Sharpe, pp. 354-364. Hoffman, K. Bateson, J., 2010. Services Marketing: Concepts, Strategies, Cases. 4th ed. Mason: Cengage Learning. Iwaardan, J. V., Wiele, T. V. D., Ball, L. Millen, R., 2003. Applying SERVQUAL to Web sites: an exploratory study. International Journal of Quality Reliability Management, 20(8), pp. 919-935. Kotler, P., 2000. Ma rketing Management. Millenium Edition ed. New Jersey: Prentice Hall. Kotler, P. Armstrong, G., 2010. Principles of Marketing. 13th ed. s.l.:Pearson. Lam, S. S. K. Woo, K. S., 1997. Measuring service quality: a test-retest reliability investigation of SERVQUAL. Journal of Market Research Society, 39(2), pp. 381-396. Li, L., 2010. Internal Quality Management in Service Organizations: a theoretical approach , s.l.: Karlstad Business School . Lings, I. Greenley, G., 2009. The impact of internal and external market orientations on firm performance. Journal of Strategic Marketing, 17(1), pp. 41-53. Lusch, R. F. Vargo, S. L., 2006. Service-dominant logic: reactions, reflections and refinements. Marketing Theory, 6(3), pp. 281-288. Lusch, R. F., Vargo, S. L. OBrien, M., 2007. Competing through service: Insights from service-dominant logic. Journal of Retailing, 83(1), pp. 5-18. Parasuraman, A., Zeithaml, V. A. Berry, L. L., 1985. A Conceptual Model of Service Qual ity and Its Implications for Future Research. Journal of Marketing, 49(4), pp. 41-50. Parasuraman, A., Zeithaml, V. Berry, L. L., 1985. A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), pp. 41-50. Rafiq, M. Ahmed, P. K., 1995. Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics. Marketing Intelligence Planning, 13(9), pp. 4-15. Solomon, M. R., Surprenant, C., Czepiel, J. A. Gutman, E. G., 1985. A Role Theory Perspective on Dynamic Interactions: The Service Encounter. Journal of Marketing, 41(1), pp. 99-111. Strydom, J., 2005. Introduction to Marketing. 3rd ed. Cape Town: Juta and Company Ltd. Vargo, S. L. Lusch, R. F., 2006. Service-Dominant Logic: What It Is, What It Is Not, What It Might Be. In: The Service-Dominant Logic of Marketing: Dialog, Debate and Directions. New York: M.E Sharpe, Inc, pp. 43-56. Webster, F. E., 1984. Industrial Marketing Stra tegy. 2nd ed. New York: John Wiley Sons. Wisniewski, M., 2001. Using SERVQUAL to assess customer satisfaction with public sector services. Managing Service Quality: An International Journal, 11(6), pp. 380-388. Yadav, R. K. Dabhade, N., 2013. Service marketing triangle and GAP model in hospital industry. International Letters of Social and Humanistic Science, 8(1), pp. 77-85. Zeithaml, V. A. Bitner, M. J., 2000. Marketing: Integrating customer focus across the firm. 2nd ed. New York: McGraw Hill.

Finding Alternatives To Transportation Fuels Environmental Sciences Essay Free Essays

string(63) " landfills through of course happening anaerobiotic digestion\." There is a big planetary involvement in happening options to transit fuels to replace petroleum-based fuels. The possible for biofuels to run into the turning energy demands every bit good as contribute to a decrease in the nursery gas emanations chiefly in the transit sector. Increasing oil monetary values and the uncertainty about continued oil supplies have added more involvement in the thought of biofuels. We will write a custom essay sample on Finding Alternatives To Transportation Fuels Environmental Sciences Essay or any similar topic only for you Order Now Most treatment has focused on the advantages of ethyl alcohol and biodiesel production in the US and Europe in footings of: Justifying clime alteration, where biofuels substitute fossil fuels and their related nursery gas emanations. These benefits apply to the bulk of states but for developing states the production and usage of biofuels have extra possible benefits which are: Promotion of rural development by production a locally generated signifier of energy for processing and transit Making rural employment and wealth Decrease of deforestation and land debasement as biofuels besides substitute for the energy current derived from wood Multiple usage harvests can be reallocated for energy or nutrient demands depending on altering local demands and precedences In the current state of affairs were in biofuels are a large precedence policy in many different states. Towards of import issues such as nursery gas decrease, energy security, decrease of poorness and aid to keep sustainable progress biofuels shows good positiveness. However if they are non implemented in the right manner there could be more possible danger and injury than existent good. Were they could stop up doing nutrient deficits, environmental jobs every bit good as increased poorness. The inquiry is what is the best attack to take? 1st-generation biofuels such as sugar cane ethyl alcohol in Brazil, maize ethyl alcohol in US, oilseed colza bio-diesel in Germany, and palm oil bio-diesel in Malaysia are made utilizing consecutive frontward engineering. The basic provender stocks for the production of first coevals biofuels are frequently seeds or grains such as wheat, which yields amylum that is fermented into bio-ethanol, or sunflower seeds, which are pressed to give vegetable oil which can be used in bio-diesel. first-generation-biofuels Fig1 – 1st coevals biofuels Even though most analyses indicate that 1st coevals biofuels have a net benefit in footings of less nursery gas and energy balance they besides have several jobs. Current issues for many 1st coevals biofuels are that they: contribute to higher nutrient monetary values due to competition with nutrient harvests are an expensive option for energy security taking into history entire production costs excepting authorities grants make non run into their claimed environmental benefits because the biomass feedstock may non ever be produced sustainably are speed uping deforestation potentially have a negative impact on biodiversity compete for scarce H2O resources in some parts. Second coevals biofuels use waste biomass and agricultural residue such an illustration being maize chaffs this makes them a more practical solution ( M.B. Charles, P. Barnes 2008 ) . The usage of waste biomass and easy-to-grow feedstock ‘s has a lower environmental impact when compared to 1st coevals biofuel production ( M.B. Charles, P. Barnes 2008 ) . By utilizing specially designed micro-organisms, the feedstock ‘s tough cellulose is broken down into sugar and so fermented. Alternatively a thermo-chemical path can be taken whereby biomass is gasified and so liquefied in a procedure known as ‘biomass-to-liquid ‘ ( E.L. Kunkes, D.A. Simonetti 2008 ) . The 3rd coevals types of biofuels use improved feedstock instead so bettering the fuel devising procedure. Algae is a possible beginning which can bring forth about 30 times more energy per square metre compared to set down harvests ( Anon 2009 ) , harmonizing to ( G. Warwick 2009 ) the procedure in which to pull out the algal oil is non yet up to the best of ability. Fourth coevals type biofuels combine genetically optimized feedstock ‘s which are made in order to capture C with bugs in order to do the fuels ( J. Houghton, S. Weatherwax, J. Ferrel 2006 ) . To guarantee that 4th coevals biofuels are a C negative beginning of fuel the key is the gaining control of CO2 ( ARS National Program 2007 ) .The job on the other manus with this is the deficiency of equal C gaining control. Examples of biofuels Vegetable oil: Lower quality oil is normally used as fuel and comestible vegetable oil is non. Used vegetable oil is going more common in being used into bio-diesel. In order for vegetable oil to be used it must be heated to cut down its viscousness either by electric spirals or heat money changers for efficient combustion.Used_vegetable_cooking_oil Fig 2. Vegetable Oil Biodiesel: In Europe this is the most used biofuel type. By a procedure known as transesterification it is produced from oils or fats and is a liquid similar in composing to fossil/mineral Diesel. Oils are assorted with sodium hydrated oxide and methyl alcohol ( or ethyl alcohol ) and the chemical reaction produces biodiesel fatty acid methyl ( or ethyl ) ester and glycerin. One portion glycerin is produced for every 10 parts biodiesel. Biodiesel sample.JPG Fig. 3 biodiesel sample Bio intoxicants: Produced from intoxicants strictly where the most common being ethanol and least common being propanol and butyl alcohols are produced by micro beings and enzymes through the agitation of sugars or starches which is the simplest method or by cellulose which is more complicated. Bioethers: Bio quintessences are cost-efficient compounds that act as octane evaluation foils. They besides enhance engine public presentation whilst cut downing engine wear and toxic exhaust emanations. Reducing the sum of ground-level ozone, they contribute to the quality of the air we breathe. Biogas: Biogas is produced by the procedure of anaerobiotic digestion of organic stuff by anaerobes. It can be produced either from biodegradable waste stuffs or by the usage of energy harvests fed into anaerobiotic digesters to supplement gas outputs. The solid by merchandise known as digestate can be used as a biofuel or a fertiliser. Landfill gas is a less clean signifier of biogas which is produced in landfills through of course happening anaerobiotic digestion. You read "Finding Alternatives To Transportation Fuels Environmental Sciences Essay" in category "Essay examples" If it escapes into the ambiance it is a potent nursery gas. Biogas_pipes Fig. 4 biogas pipes Syngas: Syngas is a mixture of C monoxide and H is produced by partial burning of biomass, that is, burning with an sum of O that is non sufficient to change over the biomass wholly to carbon dioxide and H2O. Solid biofuels: Examples include wood, sawdust, grass film editings, domestic garbage, wood coal, agricultural waste, non-food energy harvests, and dried manure. ( Biofuel. 2009 ) . When natural biomass is already in a suited signifier such as firewood it can fire in a range or furnace straight to supply heat or raise steam. When natural biomass is in an inconvenient signifier such as sawdust, wood french friess, grass, urban waste wood, agricultural residues the typical procedure is to densify the biomass. This procedure includes crunching the natural biomass to an appropriate particulate size known as pig fuel which depending on the compaction type can be from 1 to 3A centimeter which is so concentrated into a fuel merchandise. Environmental Impacts Biofuels being produced may do a figure of environmental jobs such as: Land usage alterations Expansion in agribusiness Changes in agricultural patterns Transportation system of the biomass used to do biofuels Conversion of the biomass into fuels After fuels are made disposal of the staying waste stuffs Over the past few old ages several surveies have shown environmental issues Current analysis shows a great scope of environmental jobs and benefits that vary greatly depending on several factors such as: the type of biofuel the biomass feedstocks and the cultivation methods used the engineering used to change over the biomass into fuel the type of energy used to power the transition the location where feedstocks and biofuels are produced the extent to which a turning demand for biofuels induces alterations in land usage and land screen In the antediluvian times the usage of wood and wood coal were common and liquid biofuels were indispensable in the development of cars and burning engines this shows biofuels are non new. Biofuels chiefly played a portion in poorer states whereas fossil fuels were the chief beginning of energy. Recent involvement has largely been in biofuels of liquid signifier as these can easy replace fuels used for transit without major alterations needed. The difference in monetary value between liquid fuels and solid fuels is extremely wedged due to the convenience of liquid fuels ( FAO 2008b ) . Graph 1 below shows the difference in cost for coal which is a solid and rough oil a liquid over the clip of 50 old ages by looking at the graph we can clearly see the difference in monetary value turning dramatically making 2007 oil costs 12 times more than coal for tantamount energy. oil V coal monetary value Graph 1 – US crude oil A ; coal monetary values Food Vs Fuel For the production of ethyl alcohol sugar cane which largely comes from Brazil and maize which comes largely from the US are used. For biodiesels rapeseed, canola oil, soya bean and oil thenars are used. Since these harvests are besides used for nutrient shows us clearly that there is direct competition between nutrient and biofuel for harvest production this competition is already doing major strain on planetary nutrient supplies. Harmonizing to ( FAO 2008a ) is was recorded in 2007 that merely 5 % of the planetary production of cereals rice, wheat, maize was used in the production of biofuels and the bulk of it was used for direct ingestion for worlds or for carnal provenders. However cereal usage for biofuels is increasing at a much higher rate than that of nutrient usage. Besides it is recorded that from 2006 to 2007 there has been an addition of 37 % usage of maize in the US to do ethyl alcohol ( FAO 2008a ) . From 2006 Brazilian sugar cane covered an country of 7 million hectares half of this country was used for ethanol production and the other half for sugar production. In 2007 the production of sugarcane country was about 10 % of the sum. Most of the enlargement was on grazing land 65 % , 17 % on soya bean and 5 % on maize and orange. Since carnal denseness in Brazil is really low it seems that the loss of about 0.5 million hectares of grazing lands in Brazil is non impacting the meat production. A little addition in carnal denseness can therefore balance out the losingss of grazing land. But so far from what it seems sugarcane spread outing in Brazil is non doing any excess force per unit area on the nutrient monetary values in the state ( Goldemberg J. , S. T 2008 ) . A major job in Brazil is the supplanting of soya bean from Central Brazil by sugar cane in the way of the Amazon part which adds force per unit area of deforestation in the country ( Martinelli, L. A 2007 ) . The potency for competition between biofuels and nutrient production will construct up as biofuel production additions. Even if non-food harvests are used as the feedstock for the biofuels the possibility for competition with nutrient production still exists if the biofuel harvests are grown on land capable for nutrient production ( Searchinger 2008 ) . Emissions of Greenhouse gas The most recent analyses show a positive benefit on the net nursery gas emanations for the usage of liquid biofuels where there are little differences for corn-ethanol to a significant greater difference for production of ethyl alcohol from sugar cane or biodiesel from palm oil ( Gallagher, E. 2008 ) . Corn used to bring forth ethyl alcohol can hold both a net positive and negative consequence of over 30 % when compared to fossil fuels in conformity to chart below corn-ethanol scope from 12 % to 20 % for the mean net nursery gas nest eggs which is taken from recent analyses ( Searchinger 2008 ) . Most analyses have concentrated on how biofuels have effected nursery gas emanations by concentrating on how much part CO2 plays. Even though CO2 is a major cause of planetary heating there are besides other gases which play a major portion such as azotic oxide ( N20 ) and methane ( CH4 ) . Harmonizing to ( Prather et al. 2001 ) azotic oxide can be up to 300 times greater in its ability to warm the planet than CO2 for an tantamount mass over a 100 twelvemonth mean period. net economy in nursery gas emanations Graph 2 – Net nest eggs in nursery gas emanations in comparing to fossil fuels In dirts, deposits and H2O azotic oxide is created accidentally as a side consequence of bacterial processing of N. The increased usage of N fertiliser is the chief ground of the planetary addition in N2O fluxes where merely some of this moves straight from agricultural Fieldss to the ambiance. Most the flux occurs in downstream aquatic ecosystems which get the N pollution chiefly from carnal waste every bit good as agricultural Fieldss. Overall, about 4 % of the N that human activity introduces into the environment ends up as N2O in the ambiance. Biofuel production is clearly lending to the planetary N2O flux given that biofuel harvests often are greatly fertilized with man-made N fertiliser, largely in industrial states. An of import idea for most analyses of net nursery gas emanations from biofuels is that they merely consider the current degree of production and do non undertake the impacts of land usage alteration that can be an add-on to the spread outing usage of biofuels. In the United States when more land is used for turning harvests for biofuels feedbacks through the planetary economic system can be given to ensue in land transitions which even include tropical deforestation in other states. These alterations in land can hold really harmful jobs on nursery gas emanations and demands to be included in the net nursery balance of the biofuels. For maize ethanol the emanation of nursery gas is doubled compared to firing fossil fuels because of indirect land ( Searchinger 2008 ) . To utilize liquid biofuels for transit might non be the best of thoughts in order to increase energy security or to cut down nursery gas emanations whereas a more efficient usage may be in stationary installations to bring forth electricity or heat. The critical issues for both Greenhouse gas emanations and nutrient production are which land types will be converted to biofuel harvests and the harvests that will be grown. If biofuel production is targeted towards lands earlier converted to agriculture but non presently being used for harvest production such as abandoned farmland the Greenhouse gas and biodiversity effects will be much more positive than if biofuel production causes the direct or indirect transition of natural ecosystems ( Campbell 2008 ) . Harmonizing to the current rating if biofuels are produced in ways that cut down transition of home ground e.g. by using waste merchandises, well increasing outputs, and aiming ruined grazing land and discarded cropland, biofuels could play a positive function in extenuating clime alteration, heightening environmental quality, and beef uping the planetary economic system. Biofuels and Water Crops and biomass for nutrient or energy need big sums of H2O ( Molden 2007a ) . Water demand at the current clip for harvests is modest but easy this can lift as energy monetary values lift due to increased biofuel production due to concerns over the impacts of nursery gas emanations. This leads to more competition between nutrient and biofuel for land and H2O this will use more force per unit area particularly in H2O scarce countries. There are plenty land and H2O resources to feed the universe but if today ‘s environmental and nutrient tendencies carry on this will take to H2O crisis in many parts of the universe every bit good as many possible H2O jobs unless sufficient policy steps are implemented harmonizing to a recent appraisal on H2O direction in agribusiness ( CA 2007 ) . The H2O demands of energy derived from biomass are about 70 to 400 times more than that of other energy bearers such as fossil fuels, air current, and solar. More than 90 % of the H2O needed is used in the production of the feedstock ( Gerben Leenes 2008 ) . Effectss on aquatic ecosystems Stream flow decrease and ordinance: Reduced watercourse flow and in utmost instances dried up rivers are cause due to H2O backdowns from rivers, lakes and groundwater for irrigation. Some lakes are shriveling because of over extraction upstream illustrations being Aral Sea and Lake Chad ( Falkenmark 2007 ) . Wetland debasement: Wetlands give of import adaptable ecosystem services for H2O resources such as saving of inundation and deposits, groundwater recharge, base flow ordinance, natural filter, biodiversity. Water ordinance and drainage for agricultural intents may be two of the prima causes for loss in wetland countries ( Finlayson and D’Cruz 2005 ) . Water quality: Direct impacts come from fertiliser, pesticide and weedkiller application. Nutrient pollution has of import impacts on the quality of groundwater and river H2O and may ensue in eutrophication of wetlands. Other water-quality jobs relate to the sewerage produced in the production of biofuels. Changes in H2O tabular arraies: Over pumping of groundwater resources taking to groundwater diminution and endangering the sustainability of the resources occurs in India, China, Mexico, western USA and Pakistan, among others ( Shah 2007 ) . Rising groundwater degrees is a major job in with dirt salinization in Australia and other countries. Salts have moved into the surface soils so that big piece of lands of land have become less suited or even unserviceable for agribusiness ( Anderies 2005 ) . Where groundwater is fresh over pumping leads to groundwater diminution but where groundwater is saline and unserviceable for agribusiness, ooze from irrigation leads to a rise in the ground-water tabular array, salinization, and stagnating H2O, therefore rendering land unserviceable for agribusiness. Changes in overflow due to set down usage alterations: The consequence of transition of woods into croplands is really site-specific depending on incline, dirt, rainfall strength and land screen. Little is identified of the possible hydrological impacts of large-scale transition of waste land into jatropha plantations in India, which will increase harvest transpiration, infiltration and shadowing but will diminish dirt vaporization ( Calder 1999 ) . Moisture recycling: Changes in land usage can easy change evapotranspiration rates e.g. from large-scale deforestation and therefore these alterations can change local clime ( Falkenmark 2007 ) . Possible tracts to cut down inauspicious environmental effects Improved H2O productiveness and better H2O direction aimed at providing a assortment of ecosystems every bit good as less usage of H2O intensive feedstock ‘s can cut down some effects of biofuel systems on H2O resources. These methods are explained in more item below. Less H2O demanding harvests: Sugarcane and maize need a batch of H2O. In the chief sugar cane countries in Brazil, where rainfall is abundant this is non an issue, but in countries with insufficient or undependable rainfall they need big measures of irrigation H2O. Scientist are making experiments with less demanding harvests such as Jatropha in India which can be grown on dry conditions. Increasing H2O productiveness: There is thought into bettering H2O productiveness by cut downing the sum of H2O needed for harvest production and go forthing more H2O for other utilizations such as the environment ( Molden 2007a ) . Such H2O direction patterns include H2O harvest home, auxiliary irrigation, preciseness irrigation, and dirt H2O preservation patterns. Factors outside H2O include betterments in dirt birthrate, control of plagues and diseases, subsidies and better markets. Reuse and recycling of H2O may already be high and sensed losingss and inefficiencies lower than by and large assumed ( Seckler 1998 ) . Pull offing H2O for multi functionality: Many of the H2O jobs come from large-scale monocultures managed for one ecosystem service either agricultural or biomass production. Increased outputs can travel manus in manus with decreased environmental impacts through increased H2O efficiency, improved H2O quality and increased C segregation ( Pretty 2006 ) . Biofuel can give both benefits and jobs to the H2O sector where it largely depends on the pick of feedstock, location of production, current productiveness, predominating agricultural patterns and the manner H2O is managed. With appropriate steps in H2O direction taking topographic point this could greatly cut down the environmental impacts and assist reconstruct debauched ecosystems. This will depend on how successful these alterations in agricultural direction patterns are brought. Multiple attacks to happening originative solutions are needed to guarantee sustainable production of biofuels. Crops for Biofuel Energy is needed for every life being on our planet it is required for growing, reproduction, care and motive power this energy is provided by workss. The same energy is originated from the Sun which flows from workss through a web of consumers and decomposers and bit by bit returns the bearer molecule CO2 to the ambiance. Another illustration which is more sudden is fires happening of course from buoy uping work stoppages or by the activity of adult male which is chemically similar to the release of solar energy accumulated by workss. Humans every bit good as some other animate beings use workss for building but worlds have combusted biomass under certain conditions to provide heat for heat and cookery in both stationary and grip. Due to concerns about the expected exhaustion of oil, energy security and high energy monetary values every bit good as planetary warming the hunt for alternate beginnings of energy is due. Chief focal point is to seek energy for transit of liquid signifier which consumes 50 % of entire usage of crude oil. When the first major crude oil monetary value rise occurred in the 1970 ‘s there was a batch of involvement and analysis of energetic efficiency of agribusiness in general where Diesel engines were ab initio designed to run on vegetable oil. The usage of biofuels did non nevertheless continue to increase because the monetary value of crude oil fell every bit good as the force per unit area to besides develop alternate beginnings. The current state of affairs we are in is nevertheless more complex and this is because crude oil monetary values are lifting because the demand exceeds the production. About all renewable liquid conveyance fuel comes from biodiesel and bio ethyl alcohol from a little assortment of harvests. Fuels such as man-made gasolene and Diesel which are besides liquid fuels play minor functions. However biogas, H and electricity which are non liquid conveyance fuels are besides produced from biomass. Bio ethyl alcohol is produced by agitation of glucose and fruit sugar which are merely obtained from sucrose harvests such as sugar cane or sugar Beta vulgaris. Glucose and fructose can every bit good be formed by hydrolysis of starches from grains, tuber harvests e.g. murphy and manioc. Agitation is followed by distillment and desiccation both energy demanding stairss to bring forth fuel class intoxicant. Burning biomass residues or byproducts as usually done in sugar cane refineries can supply some of the energy necessary in treating. Fermentation produces organic co-products that find usage as carnal nutrient. Biodiesel is formed chemically by trans-esterification of vegetable oils obtained by physical and or chemical separation from oilseed harvests. The procedure reduces long branched molecules less appropriate as fuel to short straight-chained fatty acid methyl esters of lower viscousness and higher cetane figure which are more easy combustible. Trans -esterification utilizations methanol or ethanol and produces glycerol as a coproduct. Future options and possible for enlargement To increase biofuel production ideally harvest country and or harvest outputs will hold to increase by utilizing harvest residues and dedicated energy harvests every bit good as using more efficient extraction and transition methods. At a planetary degree enlargement of biofuel production must be achieved in the context of 50 % addition in nutrient production by 2030 which explains current concern with moral, nutrient security, agronomic, and ecological issues associated with biofuel production ( Thompson 2008 ) . Greater harvest country but largely greater harvest outputs: Table 1 below shows portion of the entire land country and the entire land country which is non limited by incline, low rain autumn and dirt quality ( FAO-AGL 2003 ) . It shows that merely a little sum of land does non see terrible limitation for rain Federal cropping. This analysis does non widen to the productiveness of land with rough bounds. These land usage transitions force of import ecosystem services and openly vie with the lands other possible values. Due to this a sustainable addition must come from better productiveness of bing land. This is possible by site specific combinations of better production methods, better cultivars and in most instances more inputs of fertiliser and irrigation. universe distribution of area.JPG Table 1. Land country non limited by incline, low rain autumn and dirt quality In recent decennaries harvest productiveness has improved by turning possible outputs every bit good as decreases in the output spread by better timelier operations, more fertilisers, better weed and insect and pest control. Breeding of workss has improved altered cultivars, opposition to disease and late with biotech methods opposition to insects and better weed control through weedkiller opposition. If to increase planetary nutrient production will do a terrible bound on land accessible for conventional feedstock production where at the same clip could duplicate the measure of residues available for transition to biofuel. Extra additions in nutrient supply can besides allow irregular parts from grain excess. Handiness of biomass is highly site specific because residues from harvests and woods are non ‘wastes left to decompose ‘ but fodder for farm animate beings every bit good as a web of consumers and decomposers that play a chief portion in the care of dirt birthrate. Residues besides protect dirts from eroding and continue the physical construction of dirt therefore playing a important portion in minimising taint of surface Waterss. Gross remotion is non possible without impact. Crops of the maximal output will lend most. Low giving up harvests which are grown over broad countries in semi waterless zones are more likely to lend really small because the stubble produced is needed to protect dirt and supply fodder for graze animate beings. States that want to see residues and waste biomass as options need regional stock lists of resources that can place countries of exposure to removal, degree of biomass and cost of transit. For biofuel production it is difficult to gauge how much residues would lend in footings of competition and handiness from other energy extraction ironss. Biomass 10 % of the entire universe energy usage is biomass which the following most of import energy beginning after dodo fuel which contributes to 80 % ( FAO 2008a ) . The usage of nutrient harvest to do biofuels will go on to be a job as the universe struggles to increase nutrient production to better feed a turning population that at present includes about 1 billion who are badly ill-fed. Particular energy harvests are non an efficient manner to avoid competition with nutrient production because they besides need land, H2O, foods and other inputs and hence compete with nutrient production. There is no grounds that non-food harvests can be grown good for energy production on land that could non besides grow harvests for nutrient. Important beginnings of biofuel are residues from agribusiness and forestry. Procedures through which this biomaterial will be transformed into fuel are non yet recognized. Similarly the sum of residues that could be sustainably utilised is unknown in most instances. Deciding this issue of handiness of residues is a merely as of import research activity as the development of transmutation tracts. Evidence suggests biofuels can do a modest ( 10 % ) part to national transit fuel supply in states with big cropland resources relative to population size. However, few states will be important exporters of biofuels. Clearly, biofuels can non be a major beginning of transit fuel in a extremely populated and energy demanding universe. Biomass Conversion to Fuels and Electric Power Using thermic and biological procedures biomass can be converted into a assortment of solid, gaseous and liquid fuels. The option of procedure and merchandise depends upon the nature of the biomass feedstock and the market where it will be sold. Biomass and wood coal are solid bio energy merchandises. Gaseous bio-energy merchandises can be formed by anaerobiotic digestion ( biogas ) , thermic or supercritical gasification ( manufacturer gas, or syngas ) , or by upgrading of the primary merchandises of anaerobiotic digestion or gasification ( H and methane ) . Liquid bio energy merchandises are derived from physically, chemically or thermally processing biomass: saccharides, syngas, triglycerides and bio oil/biocrude. Liquid fuel production from saccharides chiefly focuses on ethyl alcohol even though butyl alcohol, furans, isoprenes, butyl alcohol and methane seriess is besides possible to be used. Production from triglycerides on the other manus chiefly focuses on methyl esters ( biodiesel ) . Liquid fuels from bio oil and biocrude include a scope of hydrocarbons suited as gasolene, Diesel fuel or even air power fuel. Besides biomass is able to be converted to electricity which so can supply energy for transit. Electrical propulsion as an option to biofuels for transit is possible although this thought is waiting for the battery engineering cost to cut down. In the bulk of markets fuel costs for electric battery powered vehicles are predicted to be a little per centum of that for sparkignition engines powered by gasolene ( Idaho National Laboratory 2005 ) . Graph 3 below compares the intercrossed electric vehicles ( HEV ) , internal burning engine ( ICE ) vehicles and battery powered vehicles charged by traditional electric grids based on coal fired steam power workss are comparable to gasoline fired in footings of both energy efficiency and nursery gas emanations. Conversely electricity from natural gas fired combined rhythm power workss makes battery powered vehicles one of the most attractive vehicle platforms in footings of both energy efficiency and nursery gas emanations. Through Rankine rhythms, Brayton cycles, of fuel cells biomass can be used as an energy beginning to bring forth electricity power. comparing of vehicles Graph 3. Well-to-Wheel Efficiency and Environmental Impact of Vehicle Technologies. These rhythms are given in more item below: The Ranking Cycle – This involves the direct burning of fuel to raise pressurized steam that is expanded through turbine to bring forth electricity ( Singer 1991 ) . Steam power workss contribute most of the electric power coevals capacity in the universe. Rankine rhythm offer the advantage because it has the ability to straight fire coal and other cheap solid fuels. The Brayton Cycle – This produces electric power by spread outing hot gas through a turbine ( Poullikkas 2005 ) . Open firing biomass straight to bring forth the hot gas watercourse has been found to be impractical since caustic compounds carried with the gas watercourse harm the gas turbine. Gasification or fast pyrolysis of biomass to bring forth syngas or bio oil that can be cleaned before firing in the gas turbine is a more capable option. Because of the easiness of works building, potency for high thermodynamic efficiencies when employed in advanced rhythms and cost effectivity in a broad scope of sizes ( from 10s of kW to 100s of megawatts ) makes the Brayton rhythm one of the best engineerings for bio energy. Fuel Cells – These straight convert chemical energy into work hence short-circuiting Carnot bounds for heat engines ( Dicks and Larminie 2000 ) . This does non intend that fuel cells can change over 100 % of the chemical heat content of fuel into work. In pattern the fuel cell transition efficiencies is 35 – 60 % depending upon the fuel cell design. Therefore fuel cells can bring forth significantly more work from a given sum of fuel than can heat engines. However carbonous fuels must foremost be converted to hydrogen before they are suited for usage in fuel cells. When finding the overall fuel to electricity transition efficiency of a fuel cell energy losingss associated have to besides be considered. At comparatively low temperatures 65 A °C proton exchange membrane ( PEM ) fuel cells operate which is suited for automotive applications, job with bring forthing H is the high costs which have limited its commercial application. Most favoured are high temperature fuel cells for stationary power coevals because of chances for heat recovery. Combined rhythm power systems know that waste heat from one power rhythm can be used to coerce a 2nd power rhythm and were developed to better energy transition efficiency ( Williams and Larson 1993 ) . If a individual heat engine could be built to map between the temperature extremes of firing fuel and the ambient environment this would do combined rhythms be pointless. However temperature and force per unit area boundaries on stuffs of building have disallowed this acknowledgment. Combined rhythms use a top-flight rhythm runing at high temperatures and a bottoming rhythm runing on the rejected heat from the exceeding rhythm. Most normally combined rhythm power workss employ a gas turbine for the top-flight rhythm and a steam turbine for the bottoming rhythm accomplishing overall efficiencies of 50 % or more. Power workss based on high temperature fuel cells are on occasion incorporated with both a gas turbine exceeding rhythm and a steam turbine underside cycling to better efficien cy even more. The Car and Fuel of the Future A figure of alternate vehicle and fuel options are under consideration to ease the menaces of clime alteration, urban air pollution and foreign oil dependance caused by motor vehicles. Approximately 97 % of all energy consumed by our autos, sport public-service corporation vehicles, new waves, trucks, and aeroplanes is still petroleum-based. Alternate Fuel Vehicles Alternate fuel vehicles ( AFVs ) and their fuels encounter two critical jobs. In general they suffer several market place disadvantages compared to conventional vehicles running on conventional fuels. For this ground in order to win they require authorities inducements. Besides they do non supply typically cost effectual solutions to major energy and environmental jobs which undermines the authorities to step in and assist them. Other than the thought of cost effectual decreases at that place have historically been six major barriers to AFV success: 1. High first cost for vehicle 2. On-board fuel storage issues ( i.e. limited scope ) 3. Safety and liability concerns 4. High fuelling cost ( compared to gasoline ) 5. Limited fuel Stationss 6. Improvements in the competition ( better, cleaner gasolene vehicles ) . All AFVs face the increasing †competition † from improved gasoline-power vehicles. Hydrogen It is really dubious that H vehicles will derive a batch of market incursion. A figure of major engineering discoveries and authorities inducements will be needed for them to be successful. US director of Toyotas advanced engineerings group Bill Reinert said in January 2005 that without multiple discovery we wont see many gross revenues of fuel cell vehicles until at least 2030 ( Truett, 2005 ) . Reinert was asked when fuel cell autos would replace gasolene powered autos where he replied †If I told you ‘never, ‘ would you be upset? † ( Butters 2005 ) . If projected major progresss in cost decrease and public presentation for H engineerings similar progresss should be made for loanblends, batteries and biofuels every bit good. It is really likely we will ne’er see a lasting, low-cost fuel cell vehicle with an efficiency, scope and one-year fuel measure that match even the best current intercrossed vehicle. Out of all AFVs and alternate fuels, fuel cell vehicles running on H are likely the least likely to be a cost effectual solution to planetary heating which is why other thoughts should hold equal policy attending and support. E-Hybrids The stopper in loanblend besides called the e-hybrid which has well lower nursery gas emanations, a much lower one-year fuel measure, a much longer scope than current autos where you can besides fuel at place and fewer substructure jobs than traditional AFVs. Vehicle usage is largely for short trips such as transposing which means for a long period the auto wo n’t be in usage where in this period the vehicle can be charged. Typical scope for these autos last around 20-40 stat mis. If the electricity were from CO2 free beginnings so these vehicles would besides hold clear reduced net nursery gas emanations. Since these vehicles besides have gasoline engine means they have many advantages compared to pure electric vehicles. One of import factor is that they are non limited in scope by the entire sum of battery charge. If the battery charge is completing the auto can run on gasolene and be charged when possible. E-hybrids avoid many of the barriers these are: They do non hold a hapless scope. There are no major safety and liability issues but great attention would hold to be taken in the design of any place based system that is used for bear downing. Fueling cost is cheaper when compared to gasoline where it costs about a 3rd of the monetary value per stat mi. How to cite Finding Alternatives To Transportation Fuels Environmental Sciences Essay, Essay examples

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Leadership or Tyranny? Summary: Within just 28 days, Zine El Abidine Ben Ali had no alternative but to step down from his 23-year presidency in Tunisia. A single spark set by Mohamed Bouazizi turned out to be a prairie fire across the whole country. Economic Growth Paradox Although the economy of Tunisia has been growing steady at an average rate of 5% for the past 23 years, the unemployment rate has been standing at over 10% since 2003, which is indeed alarmingly high. The rate is double for the young Tunisians, and even higher for the fresh graduates. A recent survey has shown that the unemployment rate stands at 25% and 44% for male graduates and female graduates respectively. If the economy is growing every year, why are there so many people out of job and struggling to survive against serious inflation? What is going on behind the scene? Surrender to Dictatorship In addition to the economic factors, the political situation in Tunisia has played a crucial role in this Jasmine Revolution. We will write a custom essay sample on Jasmine Revolution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Tunisians have been silent for years: minimal (if any) freedom of speech, deprivation of other political rights and stringent censorship over information and the press. Rampant corruption at the top tier level of the Ben Ali regime, as revealed by Wikileaks, is another burning issue. On the other hand, the Tunisians had to confront the unreliable and abusive police force from the government. Instead of being protected by the local police force, Bouazizi (who was operating as an unlicensed hawker) had his produce confiscated and his subsequent complaints entirely ignored, which eventually led to his self-immolation. Transactional Leadership The exchange relationship between the Ben Ali government and the citizens in Tunisia did not seem to be balanced. Prior to a series of protests and demonstrations and subsequent abdication of Ben Ali, the Tunisians had been resigned to the dictatorship of Ben Ali in exchange of a decent life. However, are the Tunisians getting what they are supposed to obtain? Undeniably, Tunisia has become one of the most stable countries in Arab. True, the slow yet steady economic prosperity and gradual increase in basic health care and education have made the Tunisians look better-off than their Libyan and Algerian counterparts. Nonetheless, they are also under constant threat of unemployment, corrupt officials and violent police force instead of what guarantees a decent life – law and order. Media in Play? While some critics have also partially attributed this revolution to Internet social media, Twitter and Facebook in particular, caution should be exercised in order to avoid playing up the actual influence of social media. No doubt, the speed of information transmission has been greatly enhanced with the introduction of the Internet. In the case of Tunisia, some have named it as â€Å"Twitter Revolution†. However, all social media are better seen as a vehicle or a catalyst of the protests and subsequent overthrowing of Ben Ali. In other words, they are not the sole enablers of such revolution. After all, the crux lies with the fact that when the leader realises his self-interests and benefits at the expense of the interest of the other party, such transactions can no longer be deemed as satisfactory or fair in the eye of the exploited party. What’s Next The single spark in Tunisia has already started a prairie fire in Egypt, with the flame spreading to Libya and China at a great speed. How should the leaders faced with similar dilemmas react? Adopting an even more high-handed approach on the people helps very little at best, and aggravates the problem further at worse. Stricter censorship and control over the information flow to the citizens might sound plausible, yet people can always find means to overcome such barriers. On the other hand, people do not seem intimidated by the dire consequence of their protests – arrest and torture. The self-immolation of Bouazizi is a case in point to show the ‘make-or-break’ determination of the people when pushed to the dead alley. Fair Deal If the transactional relationship is to be maintained, the leaders should identify, understand and respond to the true needs of people. Marginalizing any segment of the society is the last thing to do – frustration and disappointment of the people can evolve into a fatal blow to any regime. If people’s basic welfare were not well taken care of, could the government rest assured that social peace would be maintained? What can go hand in hand with the above is that the leader should create a vision for the people and motivate the people to pursue and actualize the same version, not for themselves only but for others as well.

Middle eastern music final question examples Essay Example

Middle eastern music final question examples Paper The Egyptians and the Arab audiences in general felt connected to Kulthum because they heard their own stories in her songs and she represented and supported the Arab world through her performances One learns that her old fashioned ways included a preference to be interviewed without the means of recording t/f true Kulthum insisted that her band musicians had to learn new songs aurally she was against the use of music scores t/f true Kulthums roots were within the egyptian countryside; she was from a poor religious family She began her singing career as a child, along her fathers side, singing at religious celebrations (mulids) When she moved to Cairo in the 1920s, the city was thriving and cosmopolitan, but under British rule The technology that mostly promoted her career was radio Kulthum supported the 1952 revolution and Nasser. True or False? True Kulthum supported King Farouk and the British. True or False? False Kulthum financially supported the Egyptian government in the 1960s. True or False? True The Egyptians compared Kulthum with pyramids Kulthums stage presence: Which TWO of the following statements are true? 1. She encouraged people to dance along with her on the stage. 2. She used to hold a handkerchief as her personal trademark. 3. She looked very formal. 2 and 3 Some of the interviewees seemed eager to sing their personal Kulthum favorite song in front of the camera Kulthum was praised for her strong sense of nationalism. true Kulthums improvisational / embellishment skills are associated with: the concept and manifestation of tarab Which of the following is not a characteristic of classical music genres (consider both western and Arab classical music genres)? old, historical, large ensembles, formal context (all of the above) During the late 19th century, this music was performed in all but one of the following venues: Village/Rural weddings One of the following musical instruments is not included in the core takht ensemble: tabla The nay has a characteristic _______________ timbre. breathy The only zither chordophone in the takht ensemble is the: qanun One of the following musical genres is not part of the wasla form: shabi The highly expressive Layali (featured in track 14) is an improvisatory genre. true Track 14 is non-metrical. true Track 12 uses the __________ iqa. samai The iqa in the taqtuqa Il bahr nayim is played by the: riqq Which of the following is not an example of the expressions shouted out by the audience when experiencing tarab (refer to What makes Arab music unique on the content tab)? oh my eye what did we do to you to do this? are you trying to make us die today? (all of them) Is Music Haram? Which one of the following is true? the issue is contentious In an effort to address the issue of permissibility of music, Islamic scholars primarily look into: the quran and the hadith One of the following types of music has suffered much less from censorship that the rest: chanted poetry The following aspect is taken in consideration when examining the permissibility of a piece of music: context and content of lyrics In Turkey under Kemal Ataturk (see the related video Be Happy, its an Order on the content tab), the villagers were forced to listen to: western classical music Sufis (followers of Sufism, which is the mystical branch of Islam): embrace music as part of their rituals According to the hadith reviewed in the textbook, frame drums: are halal The interpolation of religious lyrics in a pop song is generally considered: blasphemous In Pop music; singing of a beloved homeland (see content tab), we learn that Islamic extremists banned rai claiming that: it embraced Western ways and featured sexually explicit lyrics Right after the Islamic revolution of 1979: Several Iranian singers left the country since music was banned Sherry Bijan and 3P (see their related music videos on the content tab), contemporary Iranian female singers, dont show their faces on their music videos because: if caught, they may be sentenced Iranian rap is: thriving but mostly underground Amr Diab is a singer of: shababi The song Albi ikhtarak: has similarities w/ Santanas smooth and has Latin/Spanish influences Tamally maak: is a shababi song and features a guitar The lyrics of Is salamu alaykum are more poetic that those of Tamally maak true or false false The Egyptian authorities frowned upon Hakim because of his use of the expression is-salamu alaykum shabi songs are upbeat and feature memorable choruses and have their roots in folk music Shabi emerged in the 1970s because the times were prosperous. true of false false Shabi emerged in the 1970s at a time when the Egyptians were looking for an alternative sound to that of Umm Kulthum and the old masters of tarab music. true of false true The sound of early shabi (listen to Ahmed Adawiyyas Bent El Sultan located on the content tab) sounds closer to classical Arab music with its use of a large firqa orchestra. true or false false Shabi music keeps the following musical elements of past musical traditions (tip: read textbook carefully; see close to the end of the chapter): iqa and maqam and call and response The lyrics of Hakims Il-kalam da kabir (textbook CD track 26) talk about a fathers agony in search of his lost son. true or false false Il-kalam da kabir (textbook CD track 26) features the ___________ iqa. saidi Contemporary shabi music (listen to Egypt 3 Cairo underground on the content tab): incorporates DJs and samples The shabi song Youll go to hell (listen to Egypt 3 Cairo underground on the content tab) targets singers who appear on sexually provocative music videos

SAT Homeschool Code for Registration

SAT Homeschool Code for Registration SAT / ACT Prep Online Guides and Tips TheCode The universal SAT Home School Code, needed to register for the SAT and applicable anywhere in the USA, is 970000. When you use this, itmeans that the score results will be sent directly to your home.Using this code simply indicates, for the sake of data gathering, that you are a home schooled student. Home schooled students, on average, score higher on the SAT than their public school counterparts. This code is CollegeBoard's way of tracking the results accurately. Also, the SAT compares you to the local average, but as a home schooled student, you won't provide an accurate representation of the local district scores. However, if you want to, you can use the local high school's code as well. When should you use your local high school's code? You can use your local high school codeas long as you have permission from the high school.This will ensure that your score gets sent and doesn't get lost being sent to your private address, if losing mail is a frequent issue for you.This could be a good option if you live in a hard to reach area. Conversely, this could mean less privacy for you, since the high school officials would be able to view your SAT score. If that bothers you, then it might be better to use the home schooler's code and send the scores directly to your residence. If you're a home schooler registering for the SATs you should check out: Top SAT Day Tipsif you want to improveyour score, with some last few tips! Take a look atHow is the SAT Different from a High School Test?to get a perspective on how and what the SAT tests differs from your average high school testing experience. ReadShould I choose online or classroom SAT Prep?to understand what type of SAT prep you may need. Take a look at our articles about summer SAT prep programs and their benefits and flaws. The Relation Between SAT Scores and Academic Achievementtalks about what the SAT measures, and you can see what implications there would be for you as a homeschooled student. How to Win a National Merit Scholarship! Read this to find out how to rank high in the nation - have the colleges vying for your attention! SAT Accommodations: What they are and how to get them. If you know you need them, its better to prepare to request them months in advance. This can briefly tell you how to do that. Want to improve your SAT score by 240 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Teaching Of English as a Second Language Research Paper

Teaching Of English as a Second Language - Research Paper Example To determine the stages of reading development, the researcher takes Joshua age 15 who is the 6th standard. Joshua is an immigrant to America. Joshua has difficulties in comprehending written words and his vocabulary is equivalent to a second grader. He is quite eager to learn when we first met him and this enthusiasm can be seen throughout the course. He does not understand most the words and he cannot express himself. He is an eager student and is quite determined to learn English. In his first session, the instructor accesses his English and she finds that his fluency in English is equal to the second-grade student. While assessing his language learning vocabulary progress, the instructor assesses Joshua’s power of vocabulary by observing him closely and monitors whether his use of technical vocabulary is good. This encourages Joshua to identify words that are connected in meaning. The influence of the primary language is always is very strong in Joshua. So when the instruc tor indicates a word in English, he tries to correlate its meaning in the primary language, the meaning is in one word. The teacher and the student refer dictionary often, to verify the similarities and differences among words in the various languages. The instructor also makes a list of words, to enrich his vocabulary. At first, Joshua struggle, but as it is quite difficult to nonnative English learners. In addition to assessing vocabulary, the instructor also uses traditional means such as multiple choice tests and matching items. While tracing the different strategies in learning vocabulary, the levels of difficulty also vary. Beginners can only observe things around them and name them, as they are known to them. Students in the second stage can describe verbally the meanings of the words in context, as they are more advanced in â€Å"target vocabulary.† The next stage is itch for advanced knowledge and finding related ideas to target vocabularies, using the choicest words .†

Engineering Management Essay Example | Topics and Well Written Essays - 1500 words - 3

Engineering Management - Essay Example The significant scope of the task is to deal with a bottleneck in health recuperation center computerization techniques face. When this is finished, the existing doctor's facility automated systems can incorporate this solution to make their structure more self-sufficient. The equipment and coding skeletons, which are relied upon to give a result, will prompt complete health recuperation center automation. This structure is produced with a rich API and a skeleton so this will be adopted in any sort of requisition, which needs a modern remote input/output structure. As an illustration, in the retail business managers can utilize this structure as a simple access point. An alternate utilization of this structure is in the plant and warehouse computerization structure. Particularly, creation administrators can utilize this structure to stay informed regarding the issues on the spot(Stefanos Zenios). This approach will be an application of the scheme and is meant to give overall interfac es to any electronic biomedical instrumentation utilized within the clinic structure. Hence, this will prompt simple operation of those exceedingly specialized instruments by making information-recovering procedure practically self-sufficient. Likewise, the yield of this mission will give equipment and coding bases to the advancement of models in the specific field, which will be an extraordinary quality for the item improvement procedures and research process in the field.

Critical Analysis Of Heart Of Darkness English Literature Essay

Critical Analysis Of Heart Of Darkness English Literature Essay Considered one of the greatest novelists in English, Joseph Conrad (born JÃ ³zef Teodor Konrad Korzeniowski), Conrad was actually of Polish descent. Although he did not fluently speak English until his twenties, Conrad nonetheless excelled at prose and the written English language, with many of his works having been adapted into film. English was in fact his third language, Polish and French being the first two languages he learned. Conrad led a harsh life as a child (Conover), and when he was only three, his father was imprisoned Warsaw for his supposed revolutionary political affiliations (Conover) until the family was exile to northern Russia in 1861 (Liukkonen). In 1869, both of Conrads parents passed away due to tuberculosis, and he was sent to live with his uncle Tadeusz in Switzerland. While living with his uncle, Conrad persuaded his uncle to let him go to sea (Liukkonen), where his many adventures and journeys laid the foundation for most of his works, which are mostly sea- faring stories. In 1890 he sailed up the Congo River, a journey that provided much of the material for his most notable and highly regarded work Heart of Darkness. During his time in the Congo, Conrad experienced extreme physical and mental stresses, which eventually affected his health for the rest of his life. Resettling in London, Conrad went into exile for various reasons including political (Conover). Ending his mariner career that spanned more than twenty years of sea-faring experiences, Conrad was able to draw from there intricate characters and stories which spoke of the human condition, and the complexities of the inner psyche. One such important literary work titled Lord Jim, in which Jim, a young British seaman accompanies his captain and other crew members in abandoning the passengers of their ship. Later hounded by his misdeed, Jim settles at a remote island where the natives title him Tuan or Lord. While there he protects the villagers from bandits and a local corrupt chief. Lord Jim speaks of the rise and fall of the human spirit, and the honor and redemption inherent in noble deeds. These themes are present throughout Conrads stories, and in the Heart of Darkness he also makes heavy use of colors, primarily white and black, and references to light and dark, often intermingling the socially accepted view of each one respectively. Conrad also deals with the issues surrounding imperialism in the Heart of Darkness (Sparknotes), yet there is also a larger underlying issue of race and equality, or lack thereof, within the overall story. The story revolves mainly around Marlow, and his journey through the Congo River to meet Kurtz, purported to be a man of great abilities. In his job as a riverboat captain with a Belgian Company organized for trade within Africa, Marlow encounters much brutality against the natives within in the Companys settlements. The inhabitants of the region have been pushed into forced labor, and they suffer terribly from overwork and ill treatment in the hands of the Companys agents. The cruelty of the imperial enterprise contrasts sharply with majestic and massive Congo jungle that surrounds the white mens stations, causing them to appear like small islands amongst the vast darkness of Africa. Amidst problems with the oppressed natives, Marlow manages to survive his time in the Congo, but because of the extreme conditions and harsh living in the area at the time, he returns home with ill health. The events depicted in Heart of Darkness truly could have occurred anywhere, but Conrad chose the Congo for the feeling and impact of the climate, the individuals involved, and the very way of life there. The title itself reflects the heart of darkness within men, who can sometimes use others for their own benefit and profit, casting away human life as if it had no value. The title may also refer to the Congo itself, due to the darkness and uncharted territory and mysteries that lurked within at that time. Conrad creates a build-up of tension and mysteriousness to the plot, which causes one to wonder what may happen next, and even though nothing overly climactic occurs, each individual event adds to the foreboding of the story. Deaths and other dark happenings are spoken of, and Conrads technique in describing these events conveys the darkness and hopelessness of the entire situation. The story portrays darkness as emanating from the depths of the jungle; it fills men with evil and allows them to act upon it. The main example of this darkness is within the station manager Kurtz, who performs such debauchery in the jungles that he eventually becomes ill and dies. The character of Kurtz could be considered a catalyst for change, and the symbol for the Europeans failure in the Congo. Unaware of his own evil, Kurtz is unable to fight the darkness within. There is a question of good and evil that is addressed within Heart of Darkness; the motifs of light and dark in which the darkness in Africa is separate from its blackness, and the whiteness in Europe being far removed from the goodness of light. In a sense, light and dark are polarized; Light represents the falsehoods and corruption in the world symbolized by the white man, whereas dark is a symbol for truth, while the dark natives show the pureness and innocence of humanity. Though there is some ambiguity of whether the title Heart of Darkness refers directly to Kurtz dark heart, or to the darkness of the jungles interior, the latter is more likely, due to the extent of abusive and evil actions portrayed by all the white men, which only grows in intensity with their close proximity to the center of the jungle. These settings and symbols help to portray the theme of universal darkness that Conrad alludes to. Conrads descriptive passages about the interminable waterways of the Congo and the Thames River show the connection between humanity and darkness. Each river flows into each other, and lead into a heart of immense darkness. This shows that all of humanity is connected through the heart of darkness and the truth. Ultimately Heart of Darkness is a story of the pitfalls and perils of greed, lust, and the corruption of ideals and values by the darkness that dwells within all of mankind. It tells of the madness that the greed for riches or power can create within the heart and mind, and that even the best of intentions can become twisted into something evil and oppressive. Works Consulted Conover, Matt. HEART OF DARKNESS: The Hypertext Annotation. The Richard Stockton College of New Jersey, 23 Nov. 2003. Web. 19 Nov. 2010. . Conrad, Joseph. Heart of Darkness. Planet EBook. Web. 19 Nov. 2010. . Crowther, John, ed. No Fear Heart of Darkness. SparkNotes.com. SparkNotes LLC. 2010. Web. 1 Dec. 2010. Heart of Darkness by Joseph Conrad. Search EText, Read Online, Study, Discuss. The Literature Network: Online Classic Literature, Poems, and Quotes. Essays Summaries. The Literature Network. Web. 15 Dec. 2010. . Liukkonen, Petri. Joseph Conrad. www.kirjasto.sci.fi. Web. 15 Dec. 2010. . Roberts, Andrew Michael. Joseph Conrad. London: Longman, 1998. Print. SparkNotes Editors. SparkNote on Heart of Darkness. SparkNotes.com. SparkNotes LLC. 2002. Web. 1 Dec. 2010.